Autobidders. Every SEM management tool has one. The promise is powerful: simply input the performance you’re trying to achieve and sit back, have a sody-pop, and smile as the little robots make... Read More
Latest Digital Media
Thought Leadership
- Research Briefs
- Articles
The Evolution of Search
PUBLISHED 10/26/11
In 1993, the World Wide Web was made available to all. As there began a startling growth of new websites segmented toward particular categories, consumers needed a way to find and digest the... Read More
Targeting and Consumer Privacy: FUOR’s Policy
PUBLISHED 04/14/11
It is almost impossible to avoid the raging debate in today’s press surrounding online ad targeting and marketers’ use of consumer data. The senate is currently addressing concerns in consumer... Read More
The ad exchange revolution: Crucial insights
PUBLISHED 11/07/11
We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time, auction-based model has been around in several forms for... Read More
Latest Digital Media
Research & Trends
- Facebook CPMs Rising, Click-Throughs Too
1/17/2012 3:00 PM
- M-Commerce Wrap Up: 4 In 10 Bought Gifts Via Mobile
1/17/2012 1:10 PM
- Bing Takes #2 Spot in U.S. Search Volume
1/17/2012 9:00 AM
- Search-Ad Clicks On Mobile Devices Are Growing Faster Than On PCs
1/13/2012 12:25 PM
- Admeld, AppNexus Rank As Supply-Side ‘Leaders,’ Right Media Faces ‘Uncertain Future’
1/12/2012 5:28 PM
- Advanced Use of Mobile for Retail Remains on the Horizon
1/11/2012 5:41 PM
- 5 Ways Brands Can Use Pinterest to Boost Consumer Engagement
1/10/2012 12:52 PM
- Projected 2012 Online Ad Spending Share
1/10/2012 9:13 AM
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