Services // Email Marketing Partnerships

Share |

Don't just BLAST...Engage

Email marketing is more than just a “blast,” it’s an opportunity to develop a long-term relationship with customers and prospects. At Fuor Digital, we recognize that effective email marketing requires proper planning, stewardship and reporting in order to achieve our clients’ goals.

Through a strategic partnership with Exact Target, we offer our clients a best-of-breed email marketing solution. Exact Target is the only Email Service Provider (ESP) to have earned a perfect score from independent research firm Forrester in the customer success category. The ExactTarget email platform provides integration with other technologies like and Omniture to allows us to implement cross-channel campaigns and reporting.

Relevant Resources

Research Briefs:

The Creative Impact on Performance

By: Diane Staffan and Abigail DiFazio

The most impactful element, in conjunction with media, to consider when developing a digital campaign is creative execution. The technology advancements in rich media, video, and dynamic creative have enabled quality brand interactions that at one time could only exist on a brand's website to now occur in the consumer's active online environment. This research brief focuses on a few of the creative tactics that will be heavily considered by marketers in 2010.