Services // Email Marketing Partnerships

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Don't just BLAST...Engage

Email marketing is more than just a “blast,” it’s an opportunity to develop a long-term relationship with customers and prospects. At Fuor Digital, we recognize that effective email marketing requires proper planning, stewardship and reporting in order to achieve our clients’ goals.

Through a strategic partnership with Exact Target, we offer our clients a best-of-breed email marketing solution. Exact Target is the only Email Service Provider (ESP) to have earned a perfect score from independent research firm Forrester in the customer success category. The ExactTarget email platform provides integration with other technologies like Salesforce.com and Omniture to allows us to implement cross-channel campaigns and reporting.

Relevant Resources

Research Briefs:

The Creative Impact on Performance

By: Diane Staffan and Abigail DiFazio

The most impactful element, in conjunction with media, to consider when developing a digital campaign is creative execution. The technology advancements in rich media, video, and dynamic creative have enabled quality brand interactions that at one time could only exist on a brand's website to now occur in the consumer's active online environment. This research brief focuses on a few of the creative tactics that will be heavily considered by marketers in 2010.