Services // Mobile Marketing

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Your audience IS mobile, are you?

Mobile plays a significant role in the digital media marketing equation and that role will only continue to grow as adoption and usage increases. To help our clients reach their audiences in the mobile environment, we have developed a complete back-end platform for managing our client’s messaging across various formats and devices.

At Fuor, our mobile phone marketing capabilities include:

  • SMS and MMS campaigns: Deliver text and multi-media messages to an opt-in audience
  • WAP sites: Design, build, hosting and management our mobile WAP sites.
  • Contests: Procurement of short-codes and fulfillment of prizing
  • Apps: Creation of brand applications for iPhone, Android, and RIM (Blackberry)
  • Mobile Display Ads: Planning, buying and optimizing of display ads for the mobile internet and in applications
  • Mobile Analytics: Real-time reporting and measurement of opt-ins, mobile website visits, interactions, sales, etc.

Relevant Resources

Research Briefs:

The Mobile Marketing Landscape

By: Diane Staffan

The proliferation of mobile technology into the hands of more than 267 million people around the world has created a new avenue for reaching out to consumers. With 49 million mobile web users, your website and online advertising can reach your consumer base anywhere, anytime, even when they’re in your store or in one of your competitors’. This month’s research brief will help you understand habits and trends of mobile users, and offers a few brief suggestions on how best to reach them.

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Articles:

The Mobile Marketing Association’s Best Practices Guidelines

The Mobile Marketing Association's U.S. Consumer Best Practices Guidelines provides guidelines for accepted industry practices, wireless carrier policies, and guidance that every mobile marketer needs to know.