Services // Online Display & Video Advertising

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Make an IMPACT with Online Display and Video Advertising

Online display and video advertising play important roles within your digital media marketing portfolio. Our team leverages these formats to bring your target audience closer to your brand in an engaging and measurable way.

At Fuor, our online display and video advertising services include the following capabilities:

  • Custom Sponsorships: We negotiate high profile placements and exclusive packages for our clients with leading online brands and publishers.
  • Ad Network Management: We critically evaluate the ad network landscape and select only the most transparent, best-in-class partners that deliver top-tier online display and video inventory for efficient and targeted reach.
  • Demand-Side Platform: Moving beyond impression buying, we participate in real-time bidding via ad exchanges using third-party data providers to reach your core targets at the right price.
  • Advanced Targeting: To meet your campaign objectives, our technology suite includes all forms of targeting including re-marketing, contextual, behavioral, geographic and dayparting.
  • KPI Measurement and Optimization: We are constantly tweaking to find the right mix of cost-per-acquisition, cost-per-thousand, cost-per-whatever to move the needle on your key performance indicators.

Relevant Resources

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New Technologies in Marketing

By: Sean Dickson, Maureen Hultgen and Sara Rennich

As marketers are constantly faced with technological innovations, it is important to understand how to utilize these marketing mediums in new and meaningful ways. This research brief highlights how new technologies, such as the iPad and augmented reality, can connect businesses with their consumers.

Research Briefs:

The Era of the Digital Mom

By: Jessica Roy

Digital Moms have evolved from a small niche demographic targeted on specialty sites, to one of the largest, most interactive, and technologically intelligent groups online. This research brief demonstrates Digital Moms' online behavior and how marketers can best reach them.