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Your search engine results page IS your home page

Search Engine Marketing (SEM) plays an integral role across everything we do. From traditional channels such as television, radio and print to digital channels such as online display and video advertising, mobile phone marketing and social media, a search engine is often the final destination before a consumer enters your store, visits your website or picks up the phone to call your business.

At Fuor, SEM is integrated throughout the online media planning and buying function with these key features:

  • SEM Expertise: All Fuor Digital employees are Google AdWords certified professionals
  • Holistic Approach: SEM best practices are incorporated into our overall research, planning, and campaign management processes
  • Multiple Channels: We run campaigns to reach your audience wherever it is searching -- Google, Yahoo, Bing, even Facebook -- to engage them with your brand
  • Bid Management and Optimization: Using best-of-breed technologies like ClickEquations, AdGooRoo, and MediaMind, our team constantly updates bids and refines keywords, copy, and landing pages to make sure your SEM campaigns are running efficiently and meeting your business goals
  • Reporting and Analytics: We useGoogle Analytics and Omniture to measure the impact of your SEM program and use that data to inform other marketing channels

Relevant Resources

Research Briefs:

New Technologies in Marketing

By: Sean Dickson, Maureen Hultgen and Sara Rennich

As marketers are constantly faced with technological innovations, it is important to understand how to utilize these marketing mediums in new and meaningful ways. This research brief highlights how new technologies, such as the iPad and augmented reality, can connect businesses with their consumers.

Research Briefs:

Behavioral Targeting: A Cause for Privacy Concern?

By: Abigail DiFazio and Patrick Walsh

Advertisers are able to reach consumers with the most relevant information possible through behavioral targeting techniques that use "cookies". The misconception of what information is gathered through cookies and how it is then used by advertisers has resulted in government involvement. This research brief illuminates what personal information is collected from consumers and how it is used in behavioral targeting.