Services // Web Analytics
Web Analytics means MORE than just tagging
For every digital media marketing campaign that we deliver, we go beyond the click and work with our clients to understand the impact of every interaction on key website performance indicators. Fuor Digital is a leader in web analytics and currently chairs the Standards Committee of the Web Analytics Association. Our comprehensive web analytics solutions help you determine the effectiveness of not just your digital media but all your media. And we can make recommendations to substantially improve performance.
At Fuor, web analytics is more than a service, it’s a way of life:
- Selection: Identify the most effective web analytics packages via Omniture, Google Analytics, CoreMetrics, Yahoo! Web Analytics, Clicky, Piwick, WebTrends, ClickTracks and other technology providers.
- Implementation: Work with your IT team to seamlessly incorporate all the tracking tags in the proper places on your website.
- Monitoring: Visualize and understand the flow of traffic throughout your website as well as sources of inbound and outbound visitors.
- Reporting: Develop custom dashboards for real-time historical website performance analysis.
- Testing: Design and develop a test environment to determine the most cost effective traffic paths as they relate to conversions.
