Fuor

The ad exchange revolution: Crucial insights

Mon, 07 Nov 2011 20:13 GMT

We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time, auction-based model has been around in several forms for years. Read entire article at iMediaConnection http://bit.ly/oCAFEf

The Technology Behind Autobidding: Q&A With OptiMine’s Dr. Rob Cooley

Mon, 07 Nov 2011 19:59 GMT

Autobidders. Every SEM management tool has one. The promise is powerful: simply input the performance you’re trying to achieve and sit back, have a sody-pop, and smile as the little robots make your job easy.

Ha! If it was only that easy! Read entire article on SearchEngineLand http://selnd.com/oEQlIl

The Next Steps In Robotics And Computer Vision: Behavior Analysis, Situational Awareness

Thu, 25 Aug 2011 20:36 GMT

We’ve seen some interesting developments lately in the fields of robotics and computer vision. They’re not as academic as you’d expect: enormous tech successes like the Roomba and Kinect have relied as much on clever algorithms and software development as they have on marketing and retail placement. So what’s next for our increasingly intelligent cameras, webcams, TVs, and phones

How the Digital World is Changing the Way Agencies Do Business

Thu, 21 Jul 2011 18:13 GMT

Social media has fundamentally changed the way agencies work. In a recent interview with Mashable, Razorfish’s Grant Owens predicted that agencies will become much smaller — hiring more generalists and less specialists. As the technology and client expectations continue to advance, agencies — PR, marketing, media and advertising — will continue to evolve. Will companies become leaner or will they need to staff up? What does that mean for campaign costs and hiring trends?

How Do Colors Affect Our Purchases?

Fri, 20 May 2011 17:21 GMT

For retailers, shopping is the art of persuasion. Though there are many things that influence how and why consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.

Marketing to Boomers

Wed, 06 Apr 2011 17:12 GMT

The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking,and what marketers should know in order to reach them.

The Effect of Social Networks and the Inevitable Rise of Facebook Commerce

Fri, 18 Mar 2011 18:35 GMT

An interesting dilemma that companies have been facing of late is what level of promotion is necessary for their website vs. their Facebook page. Recent campaigns show evidence that a few companies have broken traditional norms in directing traffic directly to their fanpage, surpassing their websites. What started as a means to an end of drawing people to websites is becoming an end in itself. Such a blatant favoritism showcased towards the Facebook presence of a brand is not without reason. With access to more than 600 million members, an ever increasing fan base and an opportunity to engage closely with the audience, companies desire a glorious ride on the social sea. But where does all this leave the website?

11 Examples of Online Marketing Success

Fri, 25 Feb 2011 20:57 GMT

Best-selling author David Meerman Scott and HubSpot collaborate in this eBook to bring to you 11 real-life stories of online marketing success. Read about the top marketing campaigns of a suitcase company, a non-profit organization, a manufacturer and a financial advisory firm, among other organizations.

Tips for a lasting and profitable digital partnership

Thu, 03 Feb 2011 16:09 GMT

Partnership is one of the most overused terms in our industry. Go to any agency website, and you will see all of its client and vendor partners. (I wonder if Google knows just how many "partnerships" it's in right now.) But, let's keep it real here, folks: Most of these so-called partnerships are simply garden variety customer-product (or service) relationships. Just because you're engaged in a business deal with another company doesn't necessarily mean you're a partner.

Future of Mobile Tagging

Tue, 11 Jan 2011 22:13 GMT

PSFK’s latest ‘Future Of’ report presents key trends in the mobile tagging space, so as to inspire marketers and their creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in their branding activity and communication campaigns.

The Mobile Marketing Association’s Best Practices Guidelines

Mon, 16 Aug 2010 18:38 GMT

The Mobile Marketing Association's U.S. Consumer Best Practices Guidelines provides guidelines for accepted industry practices, wireless carrier policies, and guidance that every mobile marketer needs to know.

The 2009 Accenture Global Content Study

Mon, 16 Aug 2010 18:52 GMT

Accenture surveyed more than 100 senior executives in the media industry about the major opportunities and challenges they expect to face in the upcoming years.

A Legal Guide to Social Media

Wed, 01 Sep 2010 20:41 GMT

A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon.
Douglas Wood of Reed Smith provides the ultimate source for legal issues with social media. This white paper addresses important topics ranging from advertising and marketing, employee practices, privacy and security, to commercial litigation.

The State of Digital Display 2

Wed, 01 Sep 2010 20:38 GMT

This white paper is data-packed with insights from the leading research companies about what is actually happening in the online display sector. Compete, comScore, DynamicLogic, The IAB, InsightExpress, Microsoft Advertising and The Nielsen Company have all contributed to this bigger picture of trends in spend, measurement and usage plus an update on ad networks and exchanges.

How To: Excel at SEM Applications

Wed, 01 Sep 2010 20:50 GMT

In Josh Dreller's sixth excel installment, he provides a quiz to test your Excel knowledge and discover how you compare to your peers. Need an excel refresher? Also included is a comprehensive recap on the key take-aways from the previous Excel How To's.

Forrester’s Online Video Best Practices

Wed, 01 Sep 2010 20:42 GMT

Are you considering adding online video to your digital media mix? Be sure to check out Forrester's Online Video Best Practices to ensure you are delivering your company's message at optimal quality.

Mobile Marketer’s Classic Guide to Mobile Marketing

Wed, 01 Sep 2010 20:55 GMT

Check out the first edition of the ultimate mobile marketing guide by Mobile Marketer. The key players in the mobile marketing industry contribute 30 plus articles covering everything you need to know for your next mobile campaign.

The Silent Click: Building Brands Online

Wed, 01 Sep 2010 20:53 GMT

The Online Publisher's Association and comScore team up to define the relevant behaviors that correlate with online ad expenditure and to understand the role of environment in attracting a valuable consumer.

Nielsen: Global Faces and Networked Places

Wed, 01 Sep 2010 21:00 GMT

A Nielsen special report on Social Networking's new global footprint outlining how social networks are creating a potentially transformational change in consumer behavior.

In the Trenches: Is Your Paid Search Account Structure Optimal?

Wed, 01 Sep 2010 21:08 GMT

In this installment, Josh pokes some holes in the traditional format for structuring keyword accounts and introduces a new model to create a more productive way to manage, bid and report on PPC campaigns.