Fuor

Mon, 07 Nov 2011 20:16 GMT

Mon, 07 Nov 2011 20:18 GMT

For those of you who read my columns regularly, you know that I’m fascinated with watching the paid search industry develop. Having been one of the lucky ones who fell into this marketing niche early on, I’ve seen it grow from a little seedling into a giant oak.

Read Entire Artice on SearchEngineLand http://selnd.com/tTzaKV. http://selnd.com/tTzaKV

The ad exchange revolution: Crucial insights

Mon, 07 Nov 2011 20:13 GMT

We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time, auction-based model has been around in several forms for years. Read entire article at iMediaConnection http://bit.ly/oCAFEf

The Technology Behind Autobidding: Q&A With OptiMine’s Dr. Rob Cooley

Mon, 07 Nov 2011 19:59 GMT

Autobidders. Every SEM management tool has one. The promise is powerful: simply input the performance you’re trying to achieve and sit back, have a sody-pop, and smile as the little robots make your job easy.

Ha! If it was only that easy! Read entire article on SearchEngineLand http://selnd.com/oEQlIl

The Evolution of Search

Tue, 25 Oct 2011 21:04 GMT

In 1993, the World Wide Web was made available to all. As there began a startling growth of new websites segmented toward particular categories, consumers needed a way to find and digest the information they were looking for—and fast. Enter the world’s first search engine titled Archie, which is short for “archive”. Archie searched for updates once a month, a lengthy routine that today’s engines and brands would find unbearable.

Search today is dramatically different than it was in the early days of the web. While the number of websites in existence have grown exponentially, unconventional search engines like Facebook or YouTube have also grown to be a popular way for consumers to gather more information.

This research brief will explain how search has evolved into a hub that’s been revolutionized for the world to gather information frequently and easily, with opportunities for advertisers to remain top-of-mind and relevant.

The Next Steps In Robotics And Computer Vision: Behavior Analysis, Situational Awareness

Thu, 25 Aug 2011 20:36 GMT

We’ve seen some interesting developments lately in the fields of robotics and computer vision. They’re not as academic as you’d expect: enormous tech successes like the Roomba and Kinect have relied as much on clever algorithms and software development as they have on marketing and retail placement. So what’s next for our increasingly intelligent cameras, webcams, TVs, and phones

How the Digital World is Changing the Way Agencies Do Business

Thu, 21 Jul 2011 18:13 GMT

Social media has fundamentally changed the way agencies work. In a recent interview with Mashable, Razorfish’s Grant Owens predicted that agencies will become much smaller — hiring more generalists and less specialists. As the technology and client expectations continue to advance, agencies — PR, marketing, media and advertising — will continue to evolve. Will companies become leaner or will they need to staff up? What does that mean for campaign costs and hiring trends?

How Do Colors Affect Our Purchases?

Fri, 20 May 2011 17:21 GMT

For retailers, shopping is the art of persuasion. Though there are many things that influence how and why consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.

Targeting and Consumer Privacy: FUOR’s Policy

Thu, 14 Apr 2011 13:40 GMT

It is almost impossible to avoid the raging debate in today’s press surrounding online ad targeting and marketers’ use of consumer data. The senate is currently addressing concerns in consumer privacy through data collection and application of this tracked consumer information. Such legislation could potentially change the face of digital marketing as we know it. Although a more prevalent discussion in the past few months within mass media, Fuor Digital has positioned this debate as an internal priority for the past year and a half and implemented various solutions to further ensure the safety and non-intrusion of our clients’ media.

This document will address the specific initiatives Fuor Digital employs and will continue to execute on our clients’ behalf in regards to this industry wide issue. In order to provide context around Fuor Digital’s Consumer Privacy, Data Protection and Online Ad Targeting policy, we feel it is important to provide some background on targeting techniques employed in the industry and sources of data that is being used for some of this targeting.

Marketing to Boomers

Wed, 06 Apr 2011 17:12 GMT

The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking,and what marketers should know in order to reach them.

Goodbye TV, Hello Video

Wed, 06 Apr 2011 15:46 GMT

For the majority of our history, video content has been controlled by the Big Three Television Networks: ABC, CBS and NBC. During the 1950’s and lasting until the early 1990’s, every hit series appearing in the top 20 Nielsen ratings was aired by one of these networks. From an advertiser perspective, it wasn’t as much a question of where to reach one’s target, but how.

The media landscape today looks dramatically different than it did in the 1950’s. As fragmentation continues to escalate, it’s more critical than ever that advertisers truly understand their target’s video behavior.

The following brief will discuss the digital video landscape with a focus on online TV viewership, covering growth trends, audience composition, major players, and why it’s more important than ever that advertisers start to rethink their video strategies.

The Effect of Social Networks and the Inevitable Rise of Facebook Commerce

Fri, 18 Mar 2011 18:35 GMT

An interesting dilemma that companies have been facing of late is what level of promotion is necessary for their website vs. their Facebook page. Recent campaigns show evidence that a few companies have broken traditional norms in directing traffic directly to their fanpage, surpassing their websites. What started as a means to an end of drawing people to websites is becoming an end in itself. Such a blatant favoritism showcased towards the Facebook presence of a brand is not without reason. With access to more than 600 million members, an ever increasing fan base and an opportunity to engage closely with the audience, companies desire a glorious ride on the social sea. But where does all this leave the website?

11 Examples of Online Marketing Success

Fri, 25 Feb 2011 20:57 GMT

Best-selling author David Meerman Scott and HubSpot collaborate in this eBook to bring to you 11 real-life stories of online marketing success. Read about the top marketing campaigns of a suitcase company, a non-profit organization, a manufacturer and a financial advisory firm, among other organizations.

Tips for a lasting and profitable digital partnership

Thu, 03 Feb 2011 16:09 GMT

Partnership is one of the most overused terms in our industry. Go to any agency website, and you will see all of its client and vendor partners. (I wonder if Google knows just how many "partnerships" it's in right now.) But, let's keep it real here, folks: Most of these so-called partnerships are simply garden variety customer-product (or service) relationships. Just because you're engaged in a business deal with another company doesn't necessarily mean you're a partner.

Future of Mobile Tagging

Tue, 11 Jan 2011 22:13 GMT

PSFK’s latest ‘Future Of’ report presents key trends in the mobile tagging space, so as to inspire marketers and their creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in their branding activity and communication campaigns.

Traditional Media or Digital Media? Both.

Tue, 30 Nov 2010 19:51 GMT

It is hard to believe that just five years ago the internet was still considered unchartered territory for a majority of advertisers. In the past three years, the growth in technology and the expansion of targeting capabilities has shifted the internet from the advertising vehicle once known for its direct response opportunities to a strong platform for marketers to build their brands and directly interact with their consumers.

The following brief will discuss marketers’ current media allocation process, the need for an evolution into true integration as well as ideas on how to make this a reality.

Tue, 30 Nov 2010 19:41 GMT

The following brief will discuss marketers’ current media allocation process, the need for an evolution into true integration as well as ideas on how to make this a reality.

The Prime Opportunity Market: Males Online

Tue, 12 Oct 2010 20:15 GMT

Although “digital moms” and women in general seem to be getting the majority of attention these days when it comes to online media executions, the vast opportunity that exists to market to males should not be ignored.

New Technologies in Marketing

Mon, 16 Aug 2010 18:10 GMT

As marketers are constantly faced with technological innovations, it is important to understand how to utilize these marketing mediums in new and meaningful ways. This research brief highlights how new technologies, such as the iPad and augmented reality, can connect businesses with their consumers.

The Mobile Marketing Association’s Best Practices Guidelines

Mon, 16 Aug 2010 18:38 GMT

The Mobile Marketing Association's U.S. Consumer Best Practices Guidelines provides guidelines for accepted industry practices, wireless carrier policies, and guidance that every mobile marketer needs to know.