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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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Kelly Scott Madison to fully acquire subsidiary company Fuor Digital

06/05/2012

CHICAGO – June 4, 2012 – Kelly Scott Madison today announced plans to purchase the outstanding shares of its subsidiary, Fuor Digital, officially marking the full integration of digital media services and operations into the KSM brand.

An improving business climate and management’s plans for future company expansion contributed to the decision. This announcement complements a rebranding move KSM made earlier in the year that brought select Fuor account representatives into KSM's recently created digital team.

KSM’s President Joni Williams had this to say about the acquisition: "When we launched Fuor, our goal was to build best-in-class digital services under an entrepreneurial model. This approach has proven very successful in establishing industry-recognized leadership for these client services. Given the current state of the media industry and its future growth, we believe the timing is perfect to finalize the integration of Fuor’s digital media operations, analytics and platforms into Kelly Scott Madison."

Matt Klein, CEO of Fuor Digital said, "This is an exciting time for the employees and clients of both KSM and Fuor as we complete our integration process. Having built a trusted boutique firm, we now enhance the offering and growth opportunities through the strength and resources of one of the largest independent media marketing agencies in the Midwest. I am pleased to have achieved this moment, and know that our newly combined companies will accomplish great success moving forward."

Having completed the integration of Fuor’s account services into KSM's digital team earlier this year, no major changes will occur for either companies’ clients. The main shift transpiring over the coming month will be the transfer of Fuor’s back-end operations, data systems, and proprietary platforms into KSM.


Media Contact: Jon Christens

Communications Manager

jchristens@ksmmedia.com

312.621.9378

About Kelly, Scott & Madison

Kelly Scott Madison is a leading independent media agency that delivers results through original media solutions. Our staff stays attuned to the latest industry trends, eager to provide clients with the next business-transforming insight. From experienced professionals to fresh minds, everyone at KSM shares the distinct desire to deliver innovative solutions that go beyond the expected. To find out how KSM helps solve the toughest brand challenges, visit www.ksmmedia.com or connect with us on Facebook, Twitter, Google+ and LinkedIn.

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