Our library of interactive resources was developed to help you understand how the latest trends in the digital space can impact your business. Our team is always on the lookout for new research and insights that can help you maximize the performance of your overall marketing program.

Thought Leadership Articles

The ad exchange revolution: Crucial insights
By: Josh Dreller
PUBLISHED 11/07/11

We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time,

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Marketing Mistake

Newsletters

November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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Thought Leadership

Research Briefs

The Evolution of Search
PUBLISHED 10/26/11

 

In 1993, the World Wide Web was made available to all. As there began a startling growth of new websites segmented toward particular... Read More

Targeting and Consumer Privacy: FUOR’s Policy
By: Matthew N. Klein
PUBLISHED 04/14/11

It is almost impossible to avoid the raging debate in today’s press surrounding online ad targeting and marketers’ use of consumer data.  The... Read More

Goodbye TV, Hello Video
By: Kay Wesolowski
PUBLISHED 04/05/11

For the majority of our history, video content has been controlled by the Big Three Television Networks: ABC, CBS and NBC. During the 1950’s and... Read More

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