Autobidders. Every SEM management tool has one. The promise is powerful: simply input the performance you’re trying to achieve and sit back,...
Resources // Thought Leadership
We update this section regularly with digital media marketing insights that examine trends in digital media each condensed into one document for you.
The Evolution of Search
PUBLISHED 10/26/11
In 1993, the World Wide Web was made available to all. As there began a startling growth of new websites segmented toward particular...
Targeting and Consumer Privacy: FUOR’s Policy
PUBLISHED 04/14/11
It is almost impossible to avoid the raging debate in today’s press surrounding online ad targeting and marketers’ use of consumer data. The...
Goodbye TV, Hello Video
PUBLISHED 04/05/11
For the majority of our history, video content has been controlled by the Big Three Television Networks: ABC, CBS and NBC. During the 1950’s and...
Traditional Media or Digital Media? Both.
PUBLISHED 11/30/10
It is hard to believe that just five years ago the internet was still considered unchartered territory for a majority of advertisers. In the past...
The Prime Opportunity Market: Males Online
PUBLISHED 10/12/10
Although “digital moms” and women in general seem to be getting the majority of attention these days when it comes to online media executions, the...
New Technologies in Marketing
PUBLISHED 06/25/10
As marketers are constantly faced with technological innovations, it is important to understand how to utilize these marketing mediums in new and...
The ad exchange revolution: Crucial insights
PUBLISHED 11/07/11
We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time,...
The Next Steps In Robotics And Computer Vision: Behavior Analysis, Situational Awareness
PUBLISHED 08/25/11
We’ve seen some interesting developments lately in the fields of robotics and computer vision. They’re not as academic as you’d expect: enormous...
How the Digital World is Changing the Way Agencies Do Business
PUBLISHED 07/21/11
Social media has fundamentally changed the way agencies work. In a recent interview with Mashable, Razorfish’s Grant Owens predicted that agencies...
How Do Colors Affect Our Purchases?
PUBLISHED 05/20/11
For retailers, shopping is the art of persuasion. Though there are many things that influence how and why consumers buy. However, a great deal is...
Marketing to Boomers
PUBLISHED 04/06/11
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking,and what marketers should...
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