Autobidders. Every SEM management tool has one. The promise is powerful: simply input the performance you’re trying to achieve and sit back,...
Resources // Thought Leadership // Articles
The ad exchange revolution: Crucial insights
PUBLISHED 11/07/11
We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time,...
The Next Steps In Robotics And Computer Vision: Behavior Analysis, Situational Awareness
PUBLISHED 08/25/11
We’ve seen some interesting developments lately in the fields of robotics and computer vision. They’re not as academic as you’d expect: enormous...
How the Digital World is Changing the Way Agencies Do Business
PUBLISHED 07/21/11
Social media has fundamentally changed the way agencies work. In a recent interview with Mashable, Razorfish’s Grant Owens predicted that agencies...
How Do Colors Affect Our Purchases?
PUBLISHED 05/20/11
For retailers, shopping is the art of persuasion. Though there are many things that influence how and why consumers buy. However, a great deal is...
Marketing to Boomers
PUBLISHED 04/06/11
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking,and what marketers should...
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