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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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The ad exchange revolution: Crucial insights

By: Josh Dreller
PUBLISHED 11/07/11

We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time,...

The Technology Behind Autobidding: Q&A With OptiMine’s Dr. Rob Cooley

By: Josh Dreller
PUBLISHED 11/07/11

Autobidders. Every SEM management tool has one. The promise is powerful: simply input the performance you’re trying to achieve and sit back,...

The Next Steps In Robotics And Computer Vision: Behavior Analysis, Situational Awareness

By: Devin Coldewey, TechCrunch
PUBLISHED 08/25/11

We’ve seen some interesting developments lately in the fields of robotics and computer vision. They’re not as academic as you’d expect: enormous...

How the Digital World is Changing the Way Agencies Do Business

By: Heather Whaling, Mashable
PUBLISHED 07/21/11

Social media has fundamentally changed the way agencies work. In a recent interview with Mashable, Razorfish’s Grant Owens predicted that agencies...

How Do Colors Affect Our Purchases?

By: KISS Metrics
PUBLISHED 05/20/11

For retailers, shopping is the art of persuasion. Though there are many things that influence how and why consumers buy. However, a great deal is...

Marketing to Boomers

By: AdAge Insights
PUBLISHED 04/06/11

The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking,and what marketers should...

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