Resources // Thought Leadership // Articles
The Impact of Social Media on Purchasing Behavior
PUBLISHED 10/01/08
What is the role of social media vs. company websites when consumers are researching products and services? Do consumers value the opportunity to...
Mobile Applications From the Mobile Marketing Association
PUBLISHED 09/01/08
The Mobile Marketing Association provides an overview of mobile applications available to advertisers today, including the benefits and...
Future tense: The global CMO.
PUBLISHED 09/01/08
The Economist Intelligence Unit surveys more than 260 senior global marketing executives to understand the current and future trends in marketing...
Mobile Phone with TV: A Japanese Market Landscape
PUBLISHED 08/01/08
With the United States lagging 18-24 months behind other countries in mobile phone marketing techniques and technologies, we can learn a lot from...
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