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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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What is the role of social media vs. company websites when consumers are researching products and services? Do consumers value the opportunity to...

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With the United States lagging 18-24 months behind other countries in mobile phone marketing techniques and technologies, we can learn a lot from...

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