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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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The Effect of Social Networks and the Inevitable Rise of Facebook Commerce

By: Webtrends
PUBLISHED 03/18/11

An interesting dilemma that companies have been facing of late is what level of promotion is necessary for their website vs. their Facebook page....

11 Examples of Online Marketing Success

By: HubSpot
PUBLISHED 02/25/11

Best-selling author David Meerman Scott and HubSpot collaborate in this eBook to bring to you 11 real-life stories of online marketing success....

Tips for a lasting and profitable digital partnership

By: Josh Dreller
PUBLISHED 02/03/11

 

Partnership is one of the most overused terms in our industry. Go to any agency website, and you will see all of its client and vendor ...

Future of Mobile Tagging

PUBLISHED 01/11/11

PSFK’s latest ‘Future Of’ report presents key trends in the mobile tagging space, so as to inspire marketers and their creative agencies about...

The Mobile Marketing Association’s Best Practices Guidelines

PUBLISHED 06/01/10

The Mobile Marketing Association's U.S. Consumer Best Practices Guidelines provides guidelines for accepted industry practices, wireless carrier...

The 2009 Accenture Global Content Study

PUBLISHED 05/01/10

Accenture surveyed more than 100 senior executives in the media industry about the major opportunities and challenges they expect to face in the...

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