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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon.
Douglas Wood of Reed Smith provides the ultimate source for legal issues with social media. This white paper addresses important topics ranging from advertising and marketing, employee practices, privacy and security, to commercial litigation.

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