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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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How Do Colors Affect Our Purchases?

By: KISS Metrics
PUBLISHED 05/20/11

For retailers, shopping is the art of persuasion. Though there are many things that influence how and why consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.

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