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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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Social media has fundamentally changed the way agencies work. In a recent interview with Mashable, Razorfish’s Grant Owens predicted that agencies will become much smaller — hiring more generalists and less specialists. As the technology and client expectations continue to advance, agencies — PR, marketing, media and advertising — will continue to evolve. Will companies become leaner or will they need to staff up? What does that mean for campaign costs and hiring trends?

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