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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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In Josh Dreller's sixth excel installment, he provides a quiz to test your Excel knowledge and discover how you compare to your peers. Need an excel refresher? Also included is a comprehensive recap on the key take-aways from the previous Excel How To's.

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