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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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In this installment, Josh pokes some holes in the traditional format for structuring keyword accounts and introduces a new model to create a more productive way to manage, bid and report on PPC campaigns.

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