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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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In this installment, Fuor Digital's Director of Media Technology and Analytics summarizes the latest search engine marketing news from Google, Yahoo and Microsoft; discusses mastering conversion attribution through pre-click analysis; and goes deep into post-click analysis in an interview with Web Analytics guru, Eric T. Petersen.

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