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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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The ad exchange revolution: Crucial insights

By: Josh Dreller
PUBLISHED 11/07/11

We're arguably two to three years into the exchange buying revolution. I say arguably because buying online display ads via a real-time, auction-based model has been around in several forms for years.  Read entire article at iMediaConnection http://bit.ly/oCAFEf

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