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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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The Challenge of Metrics in Digital Marketing

By: Jacques Bughin, Amy Guggenheim Shenkan, and Marc Singer of McKinsey
PUBLISHED 10/15/08

This McKinsey Quarterly study examines the challenge of measurement that the digital media marketing industry is currently struggling with. Free Registration Required.

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