Resources // Thought Leadership // Research Briefs
The Evolution of Search
In 1993, the World Wide Web was made available to all. As there began a startling growth of new websites segmented toward particular...
Targeting and Consumer Privacy: FUOR’s Policy
It is almost impossible to avoid the raging debate in today’s press surrounding online ad targeting and marketers’ use of consumer data. The...
Goodbye TV, Hello Video
For the majority of our history, video content has been controlled by the Big Three Television Networks: ABC, CBS and NBC. During the 1950’s and...
Traditional Media or Digital Media? Both.
It is hard to believe that just five years ago the internet was still considered unchartered territory for a majority of advertisers. In the past...
The Prime Opportunity Market: Males Online
Although “digital moms” and women in general seem to be getting the majority of attention these days when it comes to online media executions, the...
New Technologies in Marketing
As marketers are constantly faced with technological innovations, it is important to understand how to utilize these marketing mediums in new and...
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