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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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The Evolution of Search

PUBLISHED 10/26/11

 

In 1993, the World Wide Web was made available to all. As there began a startling growth of new websites segmented toward particular...

Targeting and Consumer Privacy: FUOR’s Policy

By: Matthew N. Klein
PUBLISHED 04/14/11

It is almost impossible to avoid the raging debate in today’s press surrounding online ad targeting and marketers’ use of consumer data.  The...

Goodbye TV, Hello Video

By: Kay Wesolowski
PUBLISHED 04/05/11

For the majority of our history, video content has been controlled by the Big Three Television Networks: ABC, CBS and NBC. During the 1950’s and...

Traditional Media or Digital Media? Both.

By: Kelly Miller
PUBLISHED 11/30/10

It is hard to believe that just five years ago the internet was still considered unchartered territory for a majority of advertisers. In the past...

The Prime Opportunity Market: Males Online

By: Kelly Miller and Jessica Roy
PUBLISHED 10/12/10

Although “digital moms” and women in general seem to be getting the majority of attention these days when it comes to online media executions, the...

New Technologies in Marketing

By: Sean Dickson, Maureen Hultgen and Sara Rennich
PUBLISHED 06/25/10

As marketers are constantly faced with technological innovations, it is important to understand how to utilize these marketing mediums in new and...

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