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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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The Mobile Marketing Landscape

By: Diane Staffan
PUBLISHED 07/07/09

The proliferation of mobile technology into the hands of more than 267 million people around the world has created a new avenue for reaching out to...

Online Media Creative Messaging Best Practices

By: Diane Staffan
PUBLISHED 05/18/09


Increasing the effectiveness of your creative messaging can increase online media campaign performance significantly, so this month's research...

Gaming Audience Prime for Marketing

By: Brad Hawk
PUBLISHED 03/11/09

This research brief examines the exploding growth in all categories of video gaming. The gaming audience is no longer exclusive to the 12 -24 male,...

Conversion Attribution Research Brief

By: Josh Dreller
PUBLISHED 12/16/08

Measurement is the lifeblood of the online marketing industry. To gain ground on its traditional counterparts, early evangelists touted the...

Fuor Digital’s Mobile Phone Marketing Brief

PUBLISHED 09/09/08

This mobile phone marketing research brief outlines some key trends and statistics as they relate to this booming opportunity for advertisers.

Mobile Phone Marketing Research Brief

By: Kelly Miller
PUBLISHED 09/09/08

Mobile phone marketing in the US has lagged behind other countries due to mobile infrastructure, consumer adoption of advanced mobile usage, and...

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