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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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Digital Media Remains a Key Resource for Finance and Investing

By: Diane Staffan
PUBLISHED 05/29/08

In this research brief we explore how digital media plays into the research of finance and investing. The brief provides key statistics around...

Reaching Higher Education Prospects Through Digital Media

By: Jamie Goeking
PUBLISHED 05/14/08

Digital media has changed the way higher education is finding, attracting and keeping in touch with students. In this digital media research brief,...

The Evolved Media Budget Allocation

By: Kelly Miller
PUBLISHED 04/22/08

A Traditional Media Allocation discussion no longer exists. Since 2005, trends have shifted to recognize the importance of digital media and...

Searching Health Topics Online

By: Stef Ybarra and Kim Bohling
PUBLISHED 03/18/08

Online healthcare research, as studied by the Pew Internet and American Life Project is as popular on any given day as paying bills online, reading...

Older Americans and Internet Usage

By: Matt Klein
PUBLISHED 03/15/07

"In 2005, there will be an estimated 50.4 million people ages 50 to 64 in the U.S., and another 36.7 million people 65 and older, according to...

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