Resources // Thought Leadership // Research Briefs
Behavioral Targeting: A Cause for Privacy Concern?
Advertisers are able to reach consumers with the most relevant information possible through behavioral targeting techniques that use "cookies". The...
The Era of the Digital Mom
Digital Moms have evolved from a small niche demographic targeted on specialty sites, to one of the largest, most interactive, and technologically...
The Creative Impact on Performance
The most impactful element, in conjunction with media, to consider when developing a digital campaign is creative execution. The technology...
The Impact of Social Media Marketing
Social media is continuously evolving and has become a vital element of the digital media mix. This research brief provides an overview of how...
The State of Online Video
Thanks to more and more Americans adopting video-enabled smart phones and internet-savvy behaviors, there has been an explosion of video content...
Marketing within Social Media
With all the buzz and hype surrounding the most exciting form of digital marketing today, it's easy to get caught up in the minor details. This...
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