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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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Behavioral Targeting: A Cause for Privacy Concern?

By: Abigail DiFazio and Patrick Walsh
PUBLISHED 05/13/10

Advertisers are able to reach consumers with the most relevant information possible through behavioral targeting techniques that use "cookies". The...

The Era of the Digital Mom

By: Jessica Roy
PUBLISHED 03/22/10

Digital Moms have evolved from a small niche demographic targeted on specialty sites, to one of the largest, most interactive, and technologically...

The Creative Impact on Performance

By: Diane Staffan and Abigail DiFazio
PUBLISHED 01/28/10

The most impactful element, in conjunction with media, to consider when developing a digital campaign is creative execution. The technology...

The Impact of Social Media Marketing

By: Stef Ybarra, Abigail DiFazio and Alfredo Pantoja
PUBLISHED 11/18/09

Social media is continuously evolving and has become a vital element of the digital media mix. This research brief provides an overview of how...

The State of Online Video

By: Brad Hawk and Josh Dreller
PUBLISHED 09/30/09

Thanks to more and more Americans adopting video-enabled smart phones and internet-savvy behaviors, there has been an explosion of video content...

Marketing within Social Media

By: Jamie Goecking and Jessica Roy
PUBLISHED 08/18/09

With all the buzz and hype surrounding the most exciting form of digital marketing today, it's easy to get caught up in the minor details. This...

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