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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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Marketing within Social Media

By: Jamie Goecking and Jessica Roy
PUBLISHED 08/18/09

With all the buzz and hype surrounding the most exciting form of digital marketing today, it's easy to get caught up in the minor details. This month's research brief provides an essential overview of social media and a glimpse of trends to come from this ever-evolving form of media.

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