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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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Online Media Creative Messaging Best Practices

By: Diane Staffan
PUBLISHED 05/18/09


Increasing the effectiveness of your creative messaging can increase online media campaign performance significantly, so this month's research brief provides some insights into creative messaging best practices for online display advertising, email marketing, mobile phone marketing and rich media.

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Madison Square Garden Presents The Radio City Christmas Spectacular

Check out our work for Madison Square Garden Presents The Radio City Christmas Spectacular

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