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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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Digital media has changed the way higher education is finding, attracting and keeping in touch with students. In this digital media research brief, we explore what little research exists about reaching higher education prospects through digital media.

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Loyola University Chicago

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