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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

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Marketers are always keeping tabs on their budget to see where they...

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Searching Health Topics Online

By: Stef Ybarra and Kim Bohling
PUBLISHED 03/18/08

Online healthcare research, as studied by the Pew Internet and American Life Project is as popular on any given day as paying bills online, reading blogs or using the Internet to find addresses. In addition, 48% of respondents stated that their online healthcare research was undertaken on behalf of someone else.

This research brief outlines the latest trends in digital media usage for researching healthcare online.

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