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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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Targeting and Consumer Privacy: FUOR’s Policy

By: Matthew N. Klein
PUBLISHED 04/14/11

It is almost impossible to avoid the raging debate in today’s press surrounding online ad targeting and marketers’ use of consumer data.  The senate is currently addressing concerns in consumer privacy through data collection and application of this tracked consumer information.  Such legislation could potentially change the face of digital marketing as we know it.  Although a more prevalent discussion in the past few months within mass media, Fuor Digital has positioned this debate as an internal priority for the past year and a half and implemented various solutions to further ensure the safety and non-intrusion of our clients’ media.  

 

This document will address the specific initiatives Fuor Digital employs and will continue to execute on our clients’ behalf in regards to this industry wide issue. In order to provide context around Fuor Digital’s Consumer Privacy, Data Protection and Online Ad Targeting policy, we feel it is important to provide some background on targeting techniques employed in the industry and sources of data that is being used for some of this targeting.

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