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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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The Evolution of Search

PUBLISHED 10/26/11

 

In 1993, the World Wide Web was made available to all. As there began a startling growth of new websites segmented toward particular categories, consumers needed a way to find and digest the information they were looking for—and fast. Enter the world’s first search engine titled Archie, which is short for “archive”. Archie searched for updates once a month, a lengthy routine that today’s engines and brands would find unbearable.

 

Search today is dramatically different than it was in the early days of the web. While the number of websites in existence have grown exponentially, unconventional search engines like Facebook or YouTube have also grown to be a popular way for consumers to gather more information.

 

This research brief will explain how search has evolved into a hub that’s been revolutionized for the world to gather information frequently and easily, with opportunities for advertisers to remain top-of-mind and relevant.

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