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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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The Impact of Social Media Marketing

By: Stef Ybarra, Abigail DiFazio and Alfredo Pantoja
PUBLISHED 11/18/09

Social media is continuously evolving and has become a vital element of the digital media mix. This research brief provides an overview of how businesses are implementing social media campaigns to enhance client relationships, increase revenue, and enhance brand recognition.

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