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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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The Mobile Marketing Landscape

By: Diane Staffan
PUBLISHED 07/07/09

The proliferation of mobile technology into the hands of more than 267 million people around the world has created a new avenue for reaching out to consumers. With 49 million mobile web users, your website and online advertising can reach your consumer base anywhere, anytime, even when they’re in your store or in one of your competitors’. This month’s research brief will help you understand habits and trends of mobile users, and offers a few brief suggestions on how best to reach them.

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