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November 2011
Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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The State of Online Video

By: Brad Hawk and Josh Dreller
PUBLISHED 09/30/09

Thanks to more and more Americans adopting video-enabled smart phones and internet-savvy behaviors, there has been an explosion of video content over the past few months. Online video is expected to continue this growth pattern and further expand its reach in the upcoming years. This research brief examines current online video demographics and user behaviors.

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