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November 2011

Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search

THE MISTAKE: NOT BIDDING ON YOUR BRANDED TERMS IN PAID SEARCH

THE SITUATION

Marketers are always keeping tabs on their budget to see where they...

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February 2011

Marketing Mistake #14: Losing Customers with “Please Hold”

THE SITUATION
You spend 20 minutes responding to the voice prompts while contacting your local cable company, only to sit on hold for 10 minutes...

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May 2010

Marketing Mistake #6: Using social media solely to promote your products/services

The Mistake: Using social media solely to promote your products/services

 

The Situation: Of course you want to participate in Social Media,...

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February 2010

The Creative Effect

Advancements in digital technology have directly aided in the enhancement of the consumer brand experience. Consumers are now able to engage with a...

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November 2009

Social Media’s Impact

We know what's on your mind these days: Social Media. Social media is here to stay and is an increasingly important practice for all businesses. A...

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October 2009

Powerful Communication

In recent months, video sharing sites have seen an explosion of video content from consumers and marketers alike due to the implementation of...

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November 2011

Marketing Mistake #15: Not Bidding on Your Branded Terms in Paid Search