Marketing Mistake #14: Losing Customers with “Please Hold”
You spend 20 minutes responding to the voice prompts while contacting your local cable company, only to sit on hold for 10 minutes until a human gets on the phone and asks you the same series of questions again. Or, even more often, you want to order a product online and you search, but can't find what you're looking for, so you give up.
Help customers find you online! Use digital tactics to make it easy for your customers and potential customers to do business with you. Streamline your online and offline data collection efforts and build effective landing pages that directly answer the questions being asked. We have seen conversion rates jump by 1,400% by simply adjusting landing pages and making it easier for the customer to engage.
Conversion rates are up - angst-ridden customer base is down!