Marketing Mistake #6: Using social media solely to promote your products/services
The Mistake: Using social media solely to promote your products/services
The Situation: Of course you want to participate in Social Media, who doesn't? We have been analyzing Facebook pages for our favorite brands and have noticed a troubling trend: many companies build a Facebook page and fail to engage their audience. Instead they treat their Facebook presence solely like paid media and send one-way communications. This is like walking into a networking event, throwing your business cards on the table and walking out.
The Solution: With social media, we need to start or join the dialogue. Facebook is a communications platform that allows you to engage in a dialgue with your fans. If you are not prepared to engage in a dialogue, wait until you have the resources to be strategically social.
What is strategically social? Don't just post your videos on YouTube: follow other relevant video posts on YouTube, comment on their videos, and engage with the community. Lose the temptation to update your Facebook page with a promotional message until you have answered all of the questions that sit on your wall. Follow people on Twitter and Youtube, Re-tweet good tweets, promote other relevant YouTube videos, add value and engage with the community.
The Results: You can actually get valuable insights from social media to help you understand what your customers want. Let your fans help you do your job better! Need to learn how to be strategically social? As a start, check out our Social Media in the Digital Media Mix presentation on Slideshare and for more tips and tricks in the social space, e-mail me, I'd be happy to help. Katy Katz firstname.lastname@example.org