In recent months, video sharing sites have seen an explosion of video content from consumers and marketers alike due to the implementation of user-friendly technologies and video enabled smart phones. Video viewing is growing exponentially and is now integrated into people's daily lives, occupying time that was once spent watching television. Marketers are benefiting because video is the most powerful way to convey a business message. Aside from enhancing brand recognition and engaging the consumer, video is also aiding in website optimization. Whether you are interested in refining your current video campaign strategies or considering incorporating video into your media mix, this newsletter offers valuable resources to gain a solid perspective on video marketing. To hear how Fuor Digital is integrating online video into the digital media mix, contact Katy Katz today.
- Audience for Online Video Sharing Sites Increases
- Google Delivers Ad Supported TV Through YouTube
- Forrester Report: Best Practices in Online Video
- The Agency Perspective on Viral Video Marketing
- The Secret Strategies Behind Many "Viral" Videos
- The Five Most Common Types of Online Video Ads
- The Online Video Optimization Guide
- Five Keys to Success with Internet TV
IS YOUR HEAD IN THE GAME?
Do sports team sponsorships carry real value? Offer your opinion in this month's survey from Kelly, Scott & Madison.
RELATED CLIPS FROM BITBRIEFS
To stay on top of the latest trends, research, news and statistics in marketing, be sure to add BitBriefs.com to your daily read. The following clips are the latest required reads in the Online Video Marketing category:
- PC is the New TV
- Mobile and Online Video Expanding Reach
- 21.4 Billion Online Videos Watched in the US in July
eCommerce to Integrate Online Video in Digital Media Mix
Top Viral Videos
View some of the most successful and entertaining viral marketing videos to date.
- Diet Coke
Query Mining for SEM Gold
In the most recent issue of "In the Trenches", Fuor Digital's Vice President of Media Technology and Analytics, Josh Dreller, highlights the benefits of implementing query mining practices into your overall search campaign strategy. To provide further evidence of query mining's advantages, Josh interviews industry guru Craig Danuloff, the president and founder of ClickEquations.