The Creative Effect
Advancements in digital technology have directly aided in the enhancement of the consumer brand experience. Consumers are now able to engage with a brand in their preferred online environments which, if done right, creates a more personally relevant experience. All of this is made possible through the use of rich media, video, and ad units with dynamic creative. The combination of rich media, video and dynamic creative has proven to turn ad viewers into buyers. In other words, with all of these enhanced capabilities, it has never been more important to focus on how consumers can engage with your brand. This newsletter provides information about the powerful impact of creative execution. Also included are case studies and research showing how these techniques directly improve ROI. For more information on how Fuor Digital is using creative messaging to improve our clients' businesses, contact Katy Katz today.
- Examples of Engaging Creative
- A Dynamic Creative Case Study
- The Importance of Good Creative
- Can Your Mom Understand Your Creative?
- Video In Rich Media Ads More Likely To Lead Customers To Purchase
- Consistent Investment in Rich Media Improves Campaign Effectiveness
- Interactivity Over Clicks: Rich Media Benchmarks in Social Media
Join The Conversation
Does your company utilize Twitter? Weigh in on this month's survey from Kelly, Scott & Madison.
Related Clips From BitBriefs
To stay on top of the latest trends, research, news and statistics in marketing, be sure to add BitBriefs.com to your daily read. The following clips are the latest required reads in the Creative Formatting category:
- Bad Campaigns Actually Have a Negative Effect
- Ad Landing Page Integration Boosts Performance
- Rich Media's Effect on Brand Metrics
Senior Marketers' Top Priorities in 2010
SEM Training Course
Josh Dreller, Fuor Digital's VP of Media Technology and Analytics, kicks off the year with his new year-long column that offers 52 weekly postings in SEM training. Whether you're just getting started with SEM or an expert in the field, be sure to subscribe to "PPC Academy" for invaluable SEM training and education.