By: Sean Dickson, Maureen Hultgen and Sara Rennich
As marketers are constantly faced with technological innovations, it is important to understand how to utilize these marketing mediums in new and meaningful ways. This research brief highlights how new technologies, such as the iPad and augmented reality, can connect businesses with their consumers.
It is almost impossible to avoid the raging debate in today’s press surrounding online ad targeting and marketers’ use of consumer data. The senate is currently addressing concerns in consumer privacy through data collection and application of this tracked consumer information. Such legislation could potentially change the face of digital marketing as we know it. Although a more prevalent discussion in the past few months within mass media, Fuor Digital has positioned this debate as an