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Chicago Office of Tourism

Services Utilized

  • Digital Content Development
  • Social Media Marketing

Campaign Objectives

  • Position Chicago as a premier leisure travel destination by means of geo-targeted search engine advertising and brand engagement

Tactical Approach

  • Search Engine Advertising  to support efforts on ExploreChicago.org as well as to drive traffic and interaction on Facebook
  • Facebook Customized Interactive Tab
    • Build an additional ‘tab’ on the Chicago Office of Tourism's Explore Chicago Facebook page that will allow us to publish and manage content, listen and act on consumer conversations and analyze and track results
    • Develop a series of modules that will allow fans to interact with your brand
  • Modules can be changed and updated at any time during the campaign

Results

  • Increased Facebook fans by over 450% in the first two weeks of the campaign

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