Work // Showcase // Gordmans

Share |

Services Utilized

  • Mobile Phone Marketing
  • Rich Media
  • Web Analytics

Campaign Objectives

  • Develop a mobile marketing campaign that will build the Gordmans SMS database and remarket to opt-in users to drive in-store traffic and sales

Tactical Approach

  • Develop campaign in two phases

Phase 1:  

  • Incorporate a sweepstakes program to increase opt-in users
  • Build data base by reaching target audience as they are actively searching the internet on their mobile phone

Phase 2:

  • Create a SMS program to speak to subscriber database to drive in-store traffic during peak selling periods
  • Integrate offline media (TV/Print) and in store POS to promote SMS campaign and continue to grow database


  • The average in-store purchase increased by over 120% from the week previous with the  mobile offer
  • Sign up to the mobile database increased by over 100% with the integration of traditional media and an additional 25% with a supplemental email campaign

Related Resources

Research Briefs:

The Era of the Digital Mom

By: Jessica Roy

Digital Moms have evolved from a small niche demographic targeted on specialty sites, to one of the largest, most interactive, and technologically intelligent groups online. This research brief demonstrates Digital Moms' online behavior and how marketers can best reach them.

Research Briefs:

The Mobile Marketing Landscape

By: Diane Staffan

The proliferation of mobile technology into the hands of more than 267 million people around the world has created a new avenue for reaching out to consumers. With 49 million mobile web users, your website and online advertising can reach your consumer base anywhere, anytime, even when they’re in your store or in one of your competitors’. This month’s research brief will help you understand habits and trends of mobile users, and offers a few brief suggestions on how best to reach them.

... Read More

The Mobile Marketing Association’s Best Practices Guidelines

The Mobile Marketing Association's U.S. Consumer Best Practices Guidelines provides guidelines for accepted industry practices, wireless carrier policies, and guidance that every mobile marketer needs to know.