Online healthcare research, as studied by the Pew Internet and American Life Project is as popular on any given day as paying bills online, reading blogs or using the Internet to find addresses. In addition, 48% of respondents stated that their online healthcare research was undertaken on behalf of someone else.
This research brief outlines the latest trends in digital media usage for researching healthcare online.
By: Sean Dickson, Maureen Hultgen and Sara Rennich
As marketers are constantly faced with technological innovations, it is important to understand how to utilize these marketing mediums in new and meaningful ways. This research brief highlights how new technologies, such as the iPad and augmented reality, can connect businesses with their consumers.
Increasing the effectiveness of your creative messaging can increase online media campaign performance significantly, so this month's research brief provides some insights into creative messaging best practices for online display advertising, email marketing, mobile phone marketing and rich media.