Digital Moms have evolved from a small niche demographic targeted on specialty sites, to one of the largest, most interactive, and technologically intelligent groups online. This research brief demonstrates Digital Moms' online behavior and how marketers can best reach them.
Advertisers are able to reach consumers with the most relevant information possible through behavioral targeting techniques that use "cookies". The misconception of what information is gathered through cookies and how it is then used by advertisers has resulted in government involvement. This research brief illuminates what personal information is collected from consumers and how it is used in behavioral targeting.
Thanks to more and more Americans adopting video-enabled smart phones and internet-savvy behaviors, there has been an explosion of video content over the past few months. Online video is expected to continue this growth pattern and further expand its reach in the upcoming years. This research brief examines current online video demographics and user behaviors.