Work // Showcase // Loyola University Chicago
Services Utilized
- Digital Content Development
- Email Marketing
- Online Display Advertising
- Rich Media
- Search Engine Marketing
- Web Analytics
Campaign Objective
- Increase attendance for Loyola continuing education program open houses
Tactical Approach
- After several campaigns with lower than anticipated lead generation for the individual school open houses, we discovered that a significant number of prospects were bouncing from the landing page once redirected from a search or banner ad
- We created synergy and direction starting with the banner ad which allowed the prospect to select from a drop down menu which program was of interest and then directing them to a specific landing page for that program with limited options to learn more or sign up
Results
- Dramatic increase in both traffic and conversions (over 1000%), decrease in the overall cost per conversion (over 60% decrease)
Each year our performance indicators improve and largely that is due to Fuor's excellent customer service and their dedication to helping clients meet desired end goals.
Nicole O'Connell, Director of Marketing, Loyola University
