Work // Showcase // Florida Power & Light Company

Share |
Florida Power & Light Company

Services Utilized

  • Mobile Phone Marketing

Campaign Objectives

  • Educate customers about how to prepare for a storm and stay safe before and after a hurricane
  • Promote the use of as the key resource for information
  • Educate customers about FPL’s plan for restoration after a storm

Tactical Approach

  • Banners to appear as users access on their mobile phone during local “severe-rain” alerts only
  • Traffic will be driven to mobile "jump page" with FPL content
  • Utilize targeted communication channels to reach specific audiences and geo-location


  • Realized a response rate ten times that of the previous campaign
  • Achieved over a quarter of a million impressions against a highly targeted audience in a narrow geography

Related Resources

Research Briefs:

New Technologies in Marketing

By: Sean Dickson, Maureen Hultgen and Sara Rennich

As marketers are constantly faced with technological innovations, it is important to understand how to utilize these marketing mediums in new and meaningful ways. This research brief highlights how new technologies, such as the iPad and augmented reality, can connect businesses with their consumers.


The Mobile Marketing Association’s Best Practices Guidelines

The Mobile Marketing Association's U.S. Consumer Best Practices Guidelines provides guidelines for accepted industry practices, wireless carrier policies, and guidance that every mobile marketer needs to know.

Research Briefs:

The Mobile Marketing Landscape

By: Diane Staffan

The proliferation of mobile technology into the hands of more than 267 million people around the world has created a new avenue for reaching out to consumers. With 49 million mobile web users, your website and online advertising can reach your consumer base anywhere, anytime, even when they’re in your store or in one of your competitors’. This month’s research brief will help you understand habits and trends of mobile users, and offers a few brief suggestions on how best to reach them.

... Read More