Work // Showcase // National Ovarian Cancer Coalition
Services Utilized
- Digital Content Development
- Online Display Advertising
- Search Engine Marketing
- Web Analytics
Campaign Objective
- Increase search spending to take advantage of a NOCC grant for Search Engine Marketing
Tactical Approach
- Build out of highly-targeted campaign terms and ad groups with a balance between long and short tail keywords
- Multiple creative testing and optimization
Results
- The best performing group had an overall CTR of over 10%, a 78% increase year over year
- Our identified keywords in these highly-targeted groups maintained perfect quality scores
