Online healthcare research, as studied by the Pew Internet and American Life Project is as popular on any given day as paying bills online, reading blogs or using the Internet to find addresses. In addition, 48% of respondents stated that their online healthcare research was undertaken on behalf of someone else.
This research brief outlines the latest trends in digital media usage for researching healthcare online.
Digital Moms have evolved from a small niche demographic targeted on specialty sites, to one of the largest, most interactive, and technologically intelligent groups online. This research brief demonstrates Digital Moms' online behavior and how marketers can best reach them.