Position Chicago as a premier leisure travel destination by means of geo-targeted search engine advertising and brand engagement
Search Engine Advertising to support efforts on ExploreChicago.org as well as to drive traffic and interaction on Facebook
Facebook Customized Interactive Tab
Build an additional ‘tab’ on the Chicago Office of Tourism's Explore Chicago Facebook page that will allow us to publish and manage content, listen and act on consumer conversations and analyze and track results
Develop a series of modules that will allow fans to interact with your brand
Modules can be changed and updated at any time during the campaign
Increased Facebook fans by over 450% in the first two weeks of the campaign
By: Stef Ybarra, Abigail DiFazio and Alfredo Pantoja
Social media is continuously evolving and has become a vital element of the digital media mix. This research brief provides an overview of how businesses are implementing social media campaigns to enhance client relationships, increase revenue, and enhance brand recognition.
A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon.
Douglas Wood of Reed Smith provides the ultimate source for legal issues with social media. This white paper addresses important topics ranging from advertising and marketing, employee practices, privacy and security, to commercial litigation.
With all the buzz and hype surrounding the most exciting form of digital marketing today, it's easy to get caught up in the minor details. This month's research brief provides an essential overview of social media and a glimpse of trends to come from this ever-evolving form of media.